Jared Spool wrote a few days ago an interesting, funny and critical article about the Net Promoter Score (NPS). A must read that points out the many issues of the widely used metric. A great reminder for how often we use things in a lemming like way without discussing the potential downsides of our methods. It makes me wonder, why did I use the NPS myself?

In the tech community we are talking a lot about two topics: Privacy and security. A good thing. There is one other important topic that we rarely talk about. Ethics.

How brands could earn the attention of users by building meaningful and useful side projects.

Simplicity seems to be the one thing we all try to accomplish. Though users seek for rich and satisfying experiences, and with this often comes complexity. For what kind of simplicity do we actually looking for? Is simplicity really an absolute quality of design?