Selected Projects
An incomplete list of projects I was working on in the last years. Please contact me for more projects and detailed case studies. There seems to be never enough time to update your portfolio.
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The Bahnhof Soul Tour
Back in 2009 when Social Media Marketing was still the new kid in the marketing mix, we followed for Microsoft the artist Jan Delay on his tour through Europe. Live backstage videos, jam sessions in the tour bus, video portraits of the crew, tweets from the road, tons of goodies from Microsoft, Nike and others. Hundred thousands of users followed a sold out concert tour over 4 months.
Music meets Drinks.
A beverage brand for a music television channel? It sounded like a ridiculous idea, but it was fun and successful. From brand packaging, point of sale, TV advertising to event and social media marketing we launched the brand and grew it to a nation wide distribution.
MTV NETWORKS | VIVA | MICROSOFT | VW | MERCEDES | ABLETON | HAUSCHKA
FRANKFURTER ALLGEMEINE ZEITUNG | WELT AM SONNTAG | DUMONT VERLAG | PEZ