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CO-FOUNDER, CEO & UX DESIGN
The Bahnhof Soul Tour
Back in 2009 when Social Media Marketing was still an experimental thing, we followed for Microsoft the artist Jan Delay on his tour through Europe. Live backstage videos, jam sessions in the tour bus, video portraits of the crew, tweets from the road, tons of goodies from Microsoft, Nike and others. Hundred thousands of users followed a sold out concert tour over 4 months.
SOCIAL MEDIA CAMPAIGN CONCEPT & UX DESIGN FOR MICROSOFT
The other coffee drink.
A beverage brand for a music television channel? It sounded like a ridiculous idea, but it was fun and successful. From brand packaging, point of sale, TV advertising to event and social media marketing we launched the brand and grew it to a nation wide distribution.
BRAND MANAGEMENT FOR MTV NETWORKS & IFC
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